Choc & Cup
— A fictional project to create a brand identity and transportation solution for an e-commerce company.
The e-commerce industry is a fast-growing sector that has resulted in brands rethinking their online presence and communication. We need to be innovative to create an impact on a consumer - and our answer was a bold, expressive and fun brand identity to attract a broad range of consumers. The result became Choc And Cup a brand that creates vegan chocolate to spice up your hot cocoa. We used a bold design language in our packaging in the form of illustrations, typography and colourful packaging, and a more simple and soft approach for the website.