— The exploration of what luxury packaging is.
Packaging is about the experience of heightened anticipation as you discover what it holds, Blank is a project exploring that concept. A gender-neutral and luxurious style of packaging combined together they explore the human senses of touch, sight and smell. A variety of special finishes compliment the Scandinavian design style, appropriate for the high-end market. This is accompanied by photographic editorial pieces that retell the fragrance’s story visually, using landscape imagery to evoke nostalgia and memories.